Integrated communication is a matter of deselecting – rather than adding to...There are many possibilities, ranging from the traditional offline tools to the full digital pallette which is evolving faster all the time. We respect that the new generation makes new demands and communicates differently than the previous. And we are also aware of the fact that not everyone has grown up with an iPad, a smartphone or a Facebook account.
We will – in cooperation with our network – connect the dots to draw the optimal package with the clear aim to make the execution of the digital platform interacts optimally with the offline communication. We have already carried through campaigns and activities that demonstrate this interplay.